SATURDAY 28th MARCH 2015, 9am,
Bank of Cyprus HQ (Ayia Paraskevi), Nicosia
The Digital Era for Business
The 2015 CIM Summit is a reference point in the field of Management and Marketing studies in Cyprus and in Europe. The CIM Summit is organised on an annual basis and aims to provide the opportunity to Cypriot firms to be informed about the latest developments in the areas of Marketing and Management. World-renowned academics from Europe’s leading Business Schools attend and share their knowledge with attendees representing the leading companies of Cyprus and Europe.
The main objectives of the Summit are to inform and educate Cyprus’ managers and executives. Moreover, it also provides a platform for managers and executives to network and discuss the latest developments in their respective fields. Finally, with this Summit, the CIM actively promotes research and offers added value to its members and alumni who are encouraged to attend.
The Summit is addressed to:
Senior Government Officials;
Human Resource Managers;
And any other executive who would like to be informed on the latest trends in Marketing.
Digital Marketing: The latest trends and the most effective digital marketing techniques to grow your business
Dr Dave Chaffey is CEO and co-founder of Smart Insights (www.smartinsights.com), a digital marketing advisory site that helps businesses manage their online marketing activities to compete more effectively through practical guidance on templates, e-books, video training, free blog posts and the weekly e-marketing Essentials newsletter. Dave is author of 5 bestselling books on e-commerce including Digital Marketing: Strategy, Implementation and Practice and E-marketing Excellence.
He has been recognized as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing. Well known for his practical online marketing advice, Dave Chaffey has helped tens of thousands of UK businesses improve their Digital Marketing through his bestselling books, workshops and consulting. He has been recognized by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of e-commerce and the Internet in the UK over the last 10 years. He has advised companies including 3M, BP, Euroffice, HSBC, Intel, Mercedes-Benz UK, Siebel and Tektronix. He is also the author of the e-consultancy best practice guides to Search Engine Optimisation, Paid Search Marketing, Web site design and Managing Digital Channels.
Fellow at the Judge Business School, University of Cambridge
Lessons from the Raspberry Pi project: The world's smallest computer
Jack Lang is a serial entrepreneur and business angel with high-tech and Internet companies based in Cambridge, where he is Entrepreneur in Residence, and Fellow at the Judge Business School, University of Cambridge, an affiliated Lecturer at the Computer Lab and a bye-fellow of and Director of Studies in Management at Emmanuel College. Recent ventures include www.raspberrypi.org, makers of an ultra-low cost computer for education, and Moviestorm, which makes 3d Animation systems.
Previously he was founder of Netchannel Ltd, an early Interactive TV company which was acquired by NTL where he became Chief Technologist. Before that he was founder of Electronic Share Information Ltd, one of the first online brokerages, acquired by E*Trade Inc. He is author of The High Tech Entrepreneurs Handbook (FT.Com/Prentice Hall 2001), and has other interests in molecular gastronomy and firework
The New Social Media
Jonathan is a highly respected creative branding, marketing specialist, PR and reputational management authority. He is a frequent commentator and analyst featured in international news and business media including BBC, ITN, SKY, CNN, ABC, SKYChannel 4, Five and Bloomberg TV. His positions have included: Head of Direct Marketing at GGA, Creative Marketing Director DPA, Creative Director (DM) of Moorgate Plc, Copywriting Group Head - DDM Advertising, Creative Marketing Group Head - Saatchi and Saatchi Direct, Copywriter- Rapp and Collins and Account Manager - Phoenix PR. Jonathan is noted as one of Europe’s leading independent brand advisors and lecturers. Jonathan has addressed major business gatherings all over the world as well as various global academic bodies. He is also on the judging panel for the Prestigious European Grocer Magazine’s Brand of the Year. Jonathan’s work covers the complete marketing communications mix including: branding, brand communications, creative thinking, CEO strategy, TV, direct marketing, viral marketing, financial marketing, advertising, strategic marketing, sales promotion, web 2.0, web design and writing, copywriting, PR, media relations, presentation training, agency selection and marketing design. Jonathan takes a psycho-sociological approach towards brand authenticity. His talks merge the latest brand reputation headlines with each area of interest. Jonathan addresses commercial, IT, energy, leisure, educational, pharmaceutical, sports, political and celebrity brands looking to secure trust and loyalty with key stakeholders. Leading business organisations feature Jonathan’s award winning copywriting brand psychology, social media, PR reputation and marketing strategies, including UK FTSE companies, in sectors ranging from finance and technology to FMCG and travel.