Before you can market something, it is imperative that you know your product well and what it can do so that you can target the right audience. Chrissy Jones discusses some clever ways to market consumable products in our latest post.
An image, they say, is worth a thousand words. And perhaps more so in Marketing than anywhere else. Chrissy Jones explores the part played by visual components in Marketing.
Football is many things, but it is also an important business, economic, and political player. In their latest report, our partners at Rome Business School discuss the different ways in which football has been affected by the pandemic – and speculate about what lies ahead
Antonis Karpasitis, FERMA Certified Risk Management Professional, Chartered Insurer, and board member of CIM Council, discusses risk as a key component of business.
Dr Valerio Mancini, Director at the Rome Business School, presents cutting edge research on how smart working can help reduce the gender pay gap
Security Mechanics Strategist and CEO of Secure World Vision Yiota Nicolaidou offers her insights about how to protect business by shoring up its cyber security
In this short bulletin, Dr Nicos Antoniades, world-leading expert of Political Marketing and member of the Editorial Board of The Market, shares the groundbreaking results of his latest research.
We often hear about companies wanting to be socially responsible. What are some ethical investments that are not only socially responsible but also sustainable in the long term? Chrissy Jones explores.
Many business have long struggled to enter emerging African markets. Dr Irene Kujala, Assistant Professor
at Åbo Akademi University and Research Fellow at the Cyprus Centre for Business Research, offers expert advice and hard-earned insights about conducting business in sub-Saharan Africa.