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Αn Ιntegrated Αpproach to Μanaging a Company’s Customer Capital

Covid-19 has changed everything. In this exclusive post, Dr Sergiy Legenchuk, Head of the Department of Accounting and Auditing at our partner Zhytomyr Polytechnic State University offers some thoughts as to how to manage customer relations during these changing times.

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Automotive Marketing Strategies To Drive More Sales

In our fresh post, Chrissy Jones considers the marketing strategies car makers and dealerships are coming up with to drive sales in an ever changing world.

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Looking Great While Doing Good: Marketing Ethical Fashion

Many customers are turning away from unethical fast fashion companies and towards companies that promote and support ‘ethical fashion’. In her latest post, Chrissy Jones considers the marketing of ethical fashion.

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Green Economy: Small Cities vs. Urban Centres

Our colleagues at the Rome Business School, in collaboration with a smart cities expert, have been examining a contemporary and pressing topic: drivers of green economy. Though the focus is on Italy, topics relating to the green economy comprise a top priority for all European countries, including Cyprus.

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Lasting Political Change Performance: Knowledge, Awareness, and Reinforcement (KARe)

Dr Constantinos Constantinou (CIM) presents the results of a joint research project on “Lasting Political Change Performance: Knowledge, Awareness, and Reinforcement”.

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Digital Marketing Certifications That Can Boost Your Career

At CIM, we live by the motto that learning never ends. In this new blog, Chrissy Jones explores the different certifications available for Marketing people – and the value they may bring.

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Key Ways To Conquer The Challenges Of Public Sector Marketing

How can governments and organisations pro-actively engage with citizens and use modern digital marketing strategies in order to most effectively target the public with meaningful messaging? In her new post, Chrissy Jones explains. Read to find out more!

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Managing (And Limiting) Stress As A New Business Owner

In a new post, our blogger Chrissy Jones addresses something that concerns all of us: work-related stress, and, in particular, stress connected to one’s starting their own new business. It’s a must read for all!

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Got New Software? Here Are The Best Marketing Strategies You Can Apply

No company can survive without software. But how can software companies make sure that their products reach our attention? Our expert blogger, Chrissy Jones, presents some marketing strategies that software companies can use to showcase and boost attention toward their products.

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Marketing Strategies for the Logistics Sector

Our expert blogger, Chrissy Jones, explores the significant and integral role marketing plays in the logistics industry.

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