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The Underbanked: A Tremendous Growth Area for Fintech

Millions of people around the world are either underbanked or entirely unbanked. Chrissy Jones shares some thoughts about how banks and fintech companies can appeal to the unbanked and underbanked.

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How to Market to Cyprus Car Buyers

Chrissy Jones discusses the state of the car market in Cyprus – and suggests some marketing strategies for car importers and dealers. Read on!

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Marketing Strategies For Better Online Reviews: The Catering Industry

How can professional marketers ensure their clients build a strong reputation? Chrissy Jones considers marketing strategies from the catering industry

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Do businesses need to pay more tax to emit CO2 when oil prices go up?

Cyprus Centre for Business Research Fellow, Dr Stylia Krokida, and Dr Demetris Tsouknides, Assistant Professor at University of Peiraeus and External Examiner for CIM, share their thoughts on a very topical issue

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Conscientious Marketing: Appealing to Consumers in a Commodity Market

Our blogger Ms Chrissy Jones shares her insights about developing intuitive strategies for marketing commodities. Interested? Read on!

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How Smart Technology is Changing Real Estate Marketing

Our guest editor, Ms Chrissy Jones, returns with a fascinating piece on how technology is changing real estate…

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Injustice in the workplace can trigger feelings of embitterment in employees

Our fellow Dr Evie Michailidis shares her research findings on a subject that concerns us all.

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Are Drones the Next Big Green Tech Investment?

A brand new green post from our blogger Chrissy Jones. Read on!

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Essential Marketing Tips For Luxury Brands

Our blogger Ms Chrissy Jones is back with a piece on the luxury retail sector. Read on! Although the booming Cypriot economy is set to grow …

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Going Back to School to Market Financial Services to Students

Chrissy Jones is back with another fascinating article – this time on how banks can profit from increased student numbers – but also how they …

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