Breaking into Business Marketing in Cyprus: What You Should Know

21 Jun 2018

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Our guest blogger, Ms Chrissy Jones, shares some advice on how to kickstart a career in Business Marketing. You've certainly come to the right place. Read on below

Four out of 10 Cypriot companies don’t realize the power of social marketing and how it promotes the growth of services and products. However, according to the Cyprus Statistical Service in 2015, 59.8% of Cypriot businesses are turning to digital marketing and this is expected to increase in the years to come. That is why it is important to take advantage of Cyprus’s unique strategic position between the growing Western economy and the upcoming markets from the Far East.

Apart from a stunning location, a warm Mediterranean climate, and English spoken throughout, there are various other factors that attract local and global businesses to start a business in Cyprus. Not only will you be able to accelerate growth by unlocking the investment potential by an interconnected path through the Mediterranean area, Cyprus also offers an attractive location for the development of entrepreneurship in the European Union, Eastern Europe, Africa, and Asia.

Breaking into Business Marketing
Today, marketing managers know that every euro spent on marketing will have a positive return on investment. Marketing is an industry with numerous facets, starting with a split between the agency and client. The client-side means working within an organization, while the agency-side allows you to work within a particular area– whether it is market research or direct marketing. So, ask yourself:
  • Are you good at developing new marketing ideas?
  • Can you communicate your thoughts, information, and ideas clearly both verbally and writing?
  • Are you able to recognize issues and devise a suitable plan of action to resolve business problems?
  • Can you organize and assess complex business data?
These qualities are crucial to becoming a good candidate in entering the field of marketing. You can gain experience in your chosen career path by volunteering in service learning, community projects, and internships.

Adapting Your Resume to the market
Your hiring manager may have already seen dozens of resumes with the same information and details. By using a striking CV format, you can get your resume noticed, even without years of experience. Aim to include your list of skill sets that are relevant to the marketing job that you are applying for. Be sure to add links to your LinkedIn profile, online portfolio, and other useful links with evidence of leadership in marketing.

Is a Degree in Marketing Necessary?
If you want to climb up the career ladder, then yes. A degree in Marketing does not have to be based on one subject. It allows a student to develop marketing skills in the context of another, such as psychology and foreign business. In fact, a Marketing degree is open-ended, and therefore you can tailor your career to what you are truly passionate about doing.

For those coming right out of school, keep your mind focused on being “eager to learn more” rather than assuming that you know “everything” about marketing. Finding a mentor is just as important as finding the right company. Ideally, this will allow you to build Cypriot networks, business experience, and potential deals in the future.

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