Navigating the Future. Friday 9th April 2021, 10:00am,

CIM Summit 10th Anniversary Video:


The Summit

The CIM Summit 2021 is a reference point in the field of Management and Marketing studies in Cyprus and in Europe. The CIM Summit is organised on an annual basis and aims to provide the opportunity to Cypriot firms to be informed about the latest developments in the areas of Marketing and Management. World-renowned academics from Europe’s leading Business Schools attend and share their knowledge with attendees representing the leading companies of Cyprus and Europe.

2021 marks the 13th Anniversary of the CIM Summit.


The main objectives of the Summit are to inform and inspire Cyprus’ managers and executives. Moreover, it also provides a platform for managers and executives to network and discuss the latest developments in their respective fields. Finally, with this Summit, the CIM actively promotes business education and offers added value to its members and alumni who are encouraged to attend.

The Summit is addressed to:
Business Executives;
Senior Government Officials;
Marketing Managers;
Human Resource Managers;
Sales Managers;
Production Managers;
Logistics Managers;
Brand Managers;
And any other executive who would like to be informed on the latest trends in management.


Access to the online event is FREE and by Invitation only. Any registration is subject to confirmation by the Organisers.


Administration & Registrations of the event are handled by IMH. You can visit the IMH page for the event here
Note: All Registrations are subject to confirmation by the Organisers.


Summit Schedule

10:00 – 10:15 

 Opening Ceremony
• Welcome address by Yangos Hadjiyannis, CEO, CIM
• Welcome address by Kyriacos Apostolides, General Manager, METLIFE Greece & Cyprus

• Welcome address by the Minister of Finance, Mr Constantinos Petrides

10:15 – 10:30 The Power of Influencers
Jenny Tsai, Founder & CEO, Wearisma
10:30 – 10:35 Q&A Session
10:35 – 10:50 The Future of Leadership
Randall Peterson, Professor of Organisational Behaviour, London Business School
10:50 – 10:55 Q&A Session
10:55 – 11:10 How to Manage Strategic Assets Effectively
Catherine Magelssen, Assistant Professor of Strategy & Entrepreneurship, London Business School
11:10 – 11:15 Q&A Session
11:15 – 11:30 How to Build a Reputation in Years and Lose it Overnight
Jonathan Haslam, Director, Haslam Media
11:30 – 11:35 Q&A Session
11:35 – 12:00 Panel Discussion

CIM Summit 2021 Speakers

Randall Peterson

Professor of Organisational Behaviour, London Business School

Catherine Magelssen

Assistant Professor, Strategy and Entrepreneurship, London Business School

Jonathan Haslam

Director, HaslamMedia

CIM Summit 2021 Sponsors

Platinum Sponsor:

Gold Sponsors:

Silver Sponsors:

Bronze Sponsors:


Special Partner:


Media Sponsors:


CIM Summit 2021 Gallery

Event Coordinator & Contact Information

Marcel Corstjens

Emeritus Professor of Marketing and the Unilever Chaired Professor of Marketing, Emeritus, at INSEAD.

After his studies in Belgium, Marcel received his PhD from the University of California, Berkeley. His doctoral dissertation won first prize from the American Marketing Association. He taught at Berkeley, University of California, and in 1978 he joined INSEAD. He has been a visiting professor at Cornell and Stanford universities. At INSEAD, Marcel has conducted his research and consulting activities in marketing strategy with a particular focus on innovation, distribution channels and the interaction between distributors and manufacturers. His current research focuses on the relationship between manufacturers and retailers in the fast moving consumer goods (FMCG) industry. Marcel is the author and developer of a number of educational computer-based simulations and decision-making support systems (most recently, Allocator and phValue). His most widely known products are Stratpharm and Elexir simulations for the pharmaceutical industry, accompanied by a book Marketing Strategy in the Pharmaceutical Industry, and Storewars designed for the FMCG industry. Based on Storewars, Marcel and his wife Judith Corstjens co-authored a book Store Wars: The Battle for Mindspace and Shelfspace (J. Wiley & Sons), which analyses and proposes strategies for manufacturers and retailers in the FMCG industry. Marcel is the creator and director of the Storewars programme for senior executives in the consumer goods industries. Marcel has published articles in a number of international academic journals including Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Researchr, Journal of Business. His research has been featured in the Harvard Business Review, and The Economist. Marcel's consulting activities focus on marketing strategy in the pharmaceutical and FMCG industries.

Randall Peterson

Professor of Organisational Behaviour, London Business School

Professor Randall S Peterson is Academic Director of the Leadership Institute. His current research activities include investigating: leading diverse teams, how CEO personality affects top management team interaction, leadership transitions in organisations, board effectiveness, conflict management in teams, and the effects of member personality on group interaction and performance. As Professor of Organisational Behaviour at London Business School, he teaches Executive Education and MBA programmes on leading teams and organisations, high performance teams, leadership assessment, and interpersonal skill development. Professor Peterson teaches the ‘Leadership Week’ of the Accelerated Development Programme for transition into general management, as well as leadership on the Senior Executive Programme. He has been invited to teach and consult across the world, for companies such as Alcan, AREVA, Barclays, Braxton, Chevron/Texaco, Deutsche Bank, Emirates Bank, E.ON, IBM, Lufthansa, Nestlé, Price Waterhouse Coopers, and Roche. He has edited the book, Leading and Managing People in Dynamic Organizations. His research has been published in the leading journals in the field, including Academy of Management Annals, Research in Organizational Behavior, Organizational Behavior and Human Decision Processes, Journal of Applied Psychology, Personality and Social Psychology Bulletin, and Journal of Personality and Social Psychology. Professor Peterson holds a PhD in Social Psychology from the University of California, Berkeley. Prior to joining London Business School, he was on the faculty of Northwestern University and Cornell University's SC Johnson Graduate School of Management. He is a former Deputy Dean (Faculty), Subject Area Chair of Organisational Behaviour, Chair of the Ph.D. Programme, and Vice President of the Campaign Committee of London Business School.

Catherine Magelssen

Assistant Professor, Strategy and Entrepreneurship, London Business School

Dr Catherine Magelssen studies multinational firm strategy and intra-firm relationships. In particular, she explores how firms develop, organize, and manage their intangible assets. Her current research focuses on how firms allocate control over their intangible assets to entities within the firm and the strategic implications for firm knowledge sharing, innovation, and growth. Dr Magelssen is an Assistant Professor of Strategy and Entrepreneurship at London Business School. She holds a PhD from Rutgers University and a BS from the Haas School of Business, University of California, Berkeley. Prior to joining academia, she worked as an economic consultant where she managed global transfer pricing projects, advised multinational firms on the structuring of intra-firm relationships, valued intangible assets, and helped firms integrate global operations post-acquisition.

Jonathan Haslam

Director, HaslamMedia

Jonathan Haslam was formerly Chief Communications Secretary to then Prime Minister John Major and worked in No 10 for over six years. His twenty year Government career included the Department of Trade and Industry, Home Office, and the Department of Education and Employment, where he was David Blunkett’s first Director of Communications. He was a member of the Scott Inquiry Unit at the Cabinet Office and was responsible for designing the Government’s communications response to the Arms to Iraq inquiry. In the private sector he took the lead role in rebuilding the reputation of the London Metal Exchange following the Hamanaka copper fraud. He led the mission to explain the Jarvis plc turnaround story from near bankruptcy to the debt for equity exchange of 2005. In both companies he was a member of the senior executive leadership team and also attended board meetings. Jonathan and Haslamedia associates Sheree Dodd and Peter Hill have just completed the Aviva reattribution project on behalf of the Office of the Policyholder Advocate. Jonathan also undertook, with Sheree Dodd and Paul Atkinson, reconstruction work in the communications section of the Association of Train Operating Companies. He has wide experience of the private equity/venture capital sector. He is joint managing director of Pitch-Perfect, a presentation and media training business ( Jonathan is also a Senior Adviser to Smith Square Partners LLP, the corporate financial advice company (

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