Foreword by the Director – General
Prof. Theo Hadjiyannis
B.Sc., M.Sc., F.C.I.M. F.C.M.A.
Lecturer in International Marketing Strategy
Prof. Hadjiyannis studied for two years at Exeter College in Devon, U.K, from where he received a Diploma in Business Studies. He then continued his studies at Loughborough University, obtaining a B.Sc in Sociology & Economics. From Loughborough, Prof. Hadjiyannis entered City University in London, gaining from City an M.Sc. in Administrative Sciences, majoring in Marketing. In 1976, he returned to Cyprus from the UK to be employed by a large firm which manufactured building material, he held the post of Export Manager. Subsequently, Prof. Hadjiyannis joined the Central Bank of Cyprus. He held that post for three years. He has been the Director-General of the Institute since then. In August 1983, he was appointed Honorary Education Liaison Officer of the Chartered Institute of Marketing (UK). In 1987, he was elected President of the Cyprus Association of Private Tertiary Educational Institutions, while in 1991 he was inaugurated as a Fellow of the Chartered Institute of Marketing.