The research was conducted in March 2015 and 400 companies were interviewed from all cities and all sectors of the economy.
It is the first research of its kind to be conducted in Cyprus and the main research findings are:
1. Only 28% of the companies in Cyprus have a Marketing Department
2. Only 20% of the Marketing executives employed have been educated in Marketing
3. Only 6% of Cypriot firms operate internationally
4. The most well organised sector in terms of Marketing activities is Tourism