M.Sc. in Digital Marketing (12 Months FT / 24 Months PT)

Course Details

Term 1

This module presents the theoretical underpinnings of digital marketing communications practice and its significance in today's marketing strategies. It takes a digital approach to the traditional marketing approaches. It also introduces the role of 'digital context' in digital marketing, internet of things, and the way in which digital marketing serves market segmentation and on-line user behaviour. Case studies and interactive project work to illustrate the themes.
This module comprehensively presents concepts and theories of consumer behaviour and the way in which marketing strategy can use this information to improve organisational effectiveness. It also considers questions about consumption in a world of finite resources, the different approaches to brand management.The module also teaches the diverse insights of the brand, the nature of the brand–consumer exchange, and the way in which brand equity is generated and managed. This inclusive understanding aids to design customised brand strategies in the context of barriers to digital conversion, leadership, and culture.
This module covers specific areas of marketing such as:
  • critical marketing
  • new marketing
  • post-modern marketing
  • experiential and guerrilla marketing
  • empowered consumers and emerging themes
  • new media – emerging themes
  • online and digital marketing
  • social marketing – emerging themes
  • sustainable marketing
  • contemporary marketing in practice.

Term 2

This module provides an in depth understanding of the digital tools and their utilisation to implement Digital Marketing campaigns. It will include Web and analytics as well as social media platforms and reviews management. The module will have a practical approach with case studies and appropriate illustrations.
This module introduces the dynamics of global marketing such as globalisation, environment, culture, branding, positioning, segmentation and the increasing competitive threat. This module adopts a strategic approach to the study of marketing and communication in a global context.
The module develops skills in the ethical analysis of business conduct. Contemporary concerns relating to the need for effective corporate citizenship and governance structures are also addressed and discussed, together with the causes of emerging calls for improved corporate accountability and social responsibility.
This module teaches the underpinnings in setting-up, sustaining and growing entrepreneurial enterprise.It includes new venture conception, developing, business planning and financing. This module also teaches project management including selection. Initiation, definition, planning, quality and human resource management, communications and supply management, risk management, and monitoring progress of projects and enterprise activity.

Term 3

This module consists of regular weekly seminars or research methods, applied digital marketing project including strategy and implementation using both theoretical and empirical approaches.The associated substantive documentation will, in addition to describing the theoretical and practical aspects of the project, demonstrate the effective and efficient application of the research methods taught in the particular topic of the project undertaken.

Admission requirements

  • An honours degree 2.2 or equivalent in any subject / discipline.
  • Chartered Institute of Marketing (CIM) Professional Diploma.
  • Where applicants’ combined qualifications do not meet the above requirement, their application may still be considered if there is strong evidence of experience working in an educational setting. In this case the applicant would be invited to interview and maybe required to undertake a short written paper in order to assess their suitability for the academic demands of the course. An offer of a place may subsequently be made.
  • We also consider applications from those who have gained relevant skills through a wide range of vocational qualifications or responsible experience. Similarly, the applicant would be invited to interview and maybe required to undertake a short written paper in order to assess their suitability for the academic demands of the course. An offer of a place may subsequently be made. 
  • International students need to meet our English language requirement at both IELTS at 6.5 or above (test from a SELT approved by UKVI), – with relevant minimum requirements in all four elements.
 

Assessment Structure

 
Module Title Level Credit Assessment Type (see definitions below) Weighting (%) Overall pass mark    
 
Level 7:
Digital Marketing Communications 7 20 Individual Project
   Part 1-Marketing Plan
   Part 2- Marketing Campaign
 
50
 
50
50    
Online Consumer Behaviour and Multi-Cultural Brand Management 7 20 Report 100 50    
Contemporary Marketing Challenges 7 20 Group Presentation

Individual Essay
40

60
50

50
   
               
Digital Marketing Tools 7 20 Project-Website/Digital Campaign Presentation and Report 100 50    
Corporate Global Marketing and Responsibility 7 20 Group case presentation-report 100 50    
New Venture Development and Project Management 7 20 Project presentation and report 100 50    
Digital Marketing Project 7 60 Digital Marketing Project Report (Dissertation) 100 50    
 

 

Course Structure
Postgraduate-FT
  Semester 1 Semester 2 Semester 3
Level 7 – Year 1
 
  • Digital Marketing Communications
  • Online Consumer and Multi-Cultural Brand Management
  • Contemporary Marketing Challenges
  • Digital Marketing Tools
  • Corporate Global Marketing and Responsibility
  • New Venture Development and Project Management
  • Digital Marketing Project (including research methods)
Postgraduate-PT
  Semester 1 Semester 2 Semester 3
Level 7 – Year 1
 
  • Digital Marketing Communications
  • Online Consumer and Multi-Cultural Brand Management
  • Contemporary Marketing Challenges
  • Digital Marketing Tools
 
Level 7 – Year 2
  • Corporate Global Marketing and Responsibility
  • New Venture Development and Project Management
  • Digital Marketing Project (including research methods)
 
 

Course Aims

Our Masters in Digital Marketing course has been designed with an industry focus. We aim to provide you with a highly competitive qualification for the modern job market, in a vibrant commercial sector with a significant skills gap.

The course provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques. We will take an in-depth look at:
  • social media marketing
  • e-marketing
  • online marketing trends
  • digital marketing strategy.

Why choose this course?

The MSc in Digital Marketing at UWL will give you a great knowledge of the latest online marketing trends and techniques in the digital marketplace.

You will learn:
  • effective use of social media and digital channels
  • how to build an online community
  • the latest digital technology and innovation.
Our MSc in Digital Marketing is a great start towards building a rewarding career. This practical vocational course will provide you with the confidence you need to create successful digital strategies.

During the course, you will have many opportunities to run digital marketing projects for real companies. The course also heavily adopts enquiry-based learning approach and so teaching methods such as case study and simulation games would be employed.

It provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques.

Our Digital Marketing MSc is:

  • developed with the Chartered Institute of Marketing (CIM) requirements
  • supported by leading employers in the sector, namely:
    • Grain Ltd
    • Simon Inc Ltd
    • Target Internet Ltd
  • a highly competitive qualification with potential for sustainable recruitment.

Our teaching staff:

Our academic staff have an enviable blend of theoretical knowledge and real-world expertise, with over 100 years of combined industry experience in areas such as:
  • logistics
  • finance
  • tourism
  • IT
  • manufacturing
  • leadership.
Their knowledge is extensive, current and, most importantly, transferable.

Attendance of Individual Modules:
 
The University can accept professionals who wish to study for individual module(s) instead of the whole course.
 
Such participants shall receive a Credit-Bearing Certificate upon successful completion of the Module(s) Requirements.
 
The cost in such occasion is deemed at 1000 euro per module.


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Strategic Partners

The Strategic Partners represent companies which are global leaders in their respective fields and they shall offer as strategic partners among others:
  • Guest Lecturing
  • Material to students/lecturers
  • Awards for Top-Performing students
  • Internship Opportunities
  • Master Consulting Projects
     
FXTM   Cablenet     

IBM   Bank of Cyprus
  P.O Box 25288
Nicosia 1308, Cyprus
  +357.22.778475

 

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