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Going Back to School to Market Financial Services to Students

Chrissy Jones is back with another fascinating article – this time on how banks can profit from increased student numbers – but also how they must rethink their existing models and approaches.  Higher education in Cyprus has undergone huge changes and student numbers have grown by more than 80% to over 44,000 since UCY was first established …

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How to Keep Track of Your Competitor’s Online Marketing Strategy

Our blogger Ms Chrissy Jones is back with some life-saving tips on how to keep up with competition. Read on! Small and medium-sized businesses are the backbone of the Cypriot non-financial business economy, accounting for over 70% of total value added – according to the European Commission. Entrepreneur.com called Cyprus the best country in Europe for …

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2019 Will Demand New Marketing Tricks From Financial Services

Our guest editor, Ms Chrissy Jones, is back with an exciting new piece on what 2019 might hold for marketers pushing financial services products. Cyprus is continuing to prove a hotbed for financial services and innovation, with the news this month that Dubai-headquartered Holborn Assets would be acquiring a 15 person office on the island. Pair this …

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Establishing a Solid Social Media Presence for Your Brand

Chrissy Jones is back with another interesting blog, this time on how brands can establish a strong and lasting social media presence. Read on! We live in an ever-evolving world where internet technology and social media, in particular, is revolutionizing the way we conduct business at break-neck speed. The remarkable Stephen Hawking once said: “We …

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Incorporating Art and Colour To Improve Marketing Success

Our guest editor, Ms Chrissy Jones, is back with an article that will be of interest to all students of marketing on how colour impacts advertising. Every single aspect of your marketing strategy must be carefully considered and analysed to optimise the effectiveness of your advertisements and marketing efforts. The best marketing campaigns do not …

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Food & Clothing Show The Way For Marketing Ethical Child Products

Our guest editor, Ms Chrissy Jones, discusses in this new post the role of ethical responsibility in marketing products. The role of ethical responsibility in marketing products has been a factor for a long time, but research shows just how persuasive it can be. A study published in the Journal of Consumer Psychology concluded that ethically made products …

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Breaking into Business Marketing in Cyprus: What You Should Know

Our guest blogger, Ms Chrissy Jones, shares some advice on how to kickstart a career in Business Marketing. You’ve certainly come to the right place. Read on below Four out of 10 Cypriot companies don’t realize the power of social marketing and how it promotes the growth of services and products. However, according to the Cyprus Statistical Service …

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How Remote Workers are Revolutionising the Marketing Industry

Our guest blogger, Chrissy Jones, explains how remote workers are revolutionising the marketing industry. Read on to find out what the future holds. By 2020, over half of employees will work remotely. A report detailing the ‘state of remote work in 2018’ recently found that of the 1,900 people with remote positions who were surveyed, 25% …

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STOP!

Our guest blogger, Mr Brian Saunders, challenges us to… STOP!  I’ve just come away from reading two very good blog posts about ‘finding thinking time’. I’m challenged and interested and ready to put some of these ideas into practice. I’m sure many of you reading this feel the same.    But I wonder if it is …

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Can we go back to reality now?

Our inhouse blogger, Mr Brian Saunders, considerd the perils of relying on technology too much, and pleads: Please, help me touch reality again (Large Reward Offered!) Is 2018 the year when we give up on technology and decide to return to more natural and traditional ways of working and living? Many bloggers, forward thinkers and erstwhile …

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What do you mean ‘it sucks’?

Our guest blogger, Mr Brian Saunders, suggests a few ways of ensuring that you company does not…suck! In our now predominantly mixed language working and social environments, small errors in communication (often the result of a lack of understanding of the shared language of English) have proven incredibly expensive to companies worldwide. Take the classic …

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Making Lemonade

When life gave lemons to our guest editor, Mr Brian Saunders, he decided to make lemonade! When life gives you lemons, make lemonade!  There was a poster saying this in the English Teacher’s Room at my school. As a youngster, I never understood what that meant. The poster showed a rough hand pushing the lemons …

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Mind the gap

Our guest blogger, Mr Brian Saunders, feels very…uninspired today This morning I’ve nothing to say.   That’s how my blog starts.  Not a very amazing opening, not how the professionals do it. Ha…NO!     They just sit down to write and the ideas and the excitement just flow like pure mountain stream water.  They write books, manuscripts, …

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Taking me on

Our guest editor, Mr Brian Saunders, took the challenge…to take himself on Have you ever tried out those personal assessments of character, dispositions, skills or attitudes? You know, the tests where you answer all sorts of questions about your deepest self.  Scary, eh? One organisation I’m part of asked me to try out a ‘test’.  …

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