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Incorporating Art and Colour To Improve Marketing Success

Our guest editor, Ms Chrissy Jones, is back with an article that will be of interest to all students of marketing on how colour impacts advertising. Every single aspect of your marketing strategy must be carefully considered and analysed to optimise the effectiveness of your advertisements and marketing efforts. The best marketing campaigns do not […]

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Food & Clothing Show The Way For Marketing Ethical Child Products

Our guest editor, Ms Chrissy Jones, discusses in this new post the role of ethical responsibility in marketing products. The role of ethical responsibility in marketing products has been a factor for a long time, but research shows just how persuasive it can be. A study published in the Journal of Consumer Psychology concluded that ethically made products

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Breaking into Business Marketing in Cyprus: What You Should Know

Our guest blogger, Ms Chrissy Jones, shares some advice on how to kickstart a career in Business Marketing. You’ve certainly come to the right place. Read on below Four out of 10 Cypriot companies don’t realize the power of social marketing and how it promotes the growth of services and products. However, according to the Cyprus Statistical Service

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STOP!

Our guest blogger, Mr Brian Saunders, challenges us to… STOP!  I’ve just come away from reading two very good blog posts about ‘finding thinking time’. I’m challenged and interested and ready to put some of these ideas into practice. I’m sure many of you reading this feel the same.    But I wonder if it is

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What do you mean ‘it sucks’?

Our guest blogger, Mr Brian Saunders, suggests a few ways of ensuring that you company does not…suck! In our now predominantly mixed language working and social environments, small errors in communication (often the result of a lack of understanding of the shared language of English) have proven incredibly expensive to companies worldwide. Take the classic

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Making Lemonade

When life gave lemons to our guest editor, Mr Brian Saunders, he decided to make lemonade! When life gives you lemons, make lemonade!  There was a poster saying this in the English Teacher’s Room at my school. As a youngster, I never understood what that meant. The poster showed a rough hand pushing the lemons

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Mind the gap

Our guest blogger, Mr Brian Saunders, feels very…uninspired today This morning I’ve nothing to say.   That’s how my blog starts.  Not a very amazing opening, not how the professionals do it. Ha…NO!     They just sit down to write and the ideas and the excitement just flow like pure mountain stream water.  They write books, manuscripts,

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Taking me on

Our guest editor, Mr Brian Saunders, took the challenge…to take himself on Have you ever tried out those personal assessments of character, dispositions, skills or attitudes? You know, the tests where you answer all sorts of questions about your deepest self.  Scary, eh? One organisation I’m part of asked me to try out a ‘test’. 

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Where are you right now?

People and businesses alike want to be connected. Forming connections with other people fulfils our personal need for security, sociability and acceptance.  Making networks, links and agreements with other companies is the life blood of corporate growth, in just about any industry or organisation. That seems obvious, you might say, but I’ve recently been reflecting

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