B.Sc. in Business Administration (3 Years)

NICOSIA/LIMASSOL

(a) Diploma in Marketing Management (DMM)
(b) Advanced Diploma in Business Administration (ADBA)
(c) Bachelor in Business Administration (BBA)
     
· The successful completion of the Diploma in Marketing Management (DMM) is a PREREQUISITE for registering for the Two-Years B.Sc. Degree program.
· On successful completion of Year 2, the interim Advanced Diploma in Business Administration (ADBA) is awarded.
· On successful completion of Year 3, the B.Sc. in Business Administration (BBA) is awarded.

Year 1 (DMM - Prerequisite)

This course provides students with a good knowledge and a sound grasp of the basic concepts of marketing and their application in real life. Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategic implementation programs
This module helps students to develop an understanding and awareness of the environment in which a business operates, particularly from the economic perspective. Students will also develop a range of skills to diagnose and solve problems. Additionally,  this course will provide an overview of how economic factors affect an organization internally and externally.
This course deals with the fundamentals of managing business organizations effectively.    The functions of management (planning, organizing, staffing, directing, and controlling) and the different ownership with their strengths and weaknesses form part of the course coverage.
This course sets a minimum standard for the acquisition of skills in recognizing and expressing data in numerical terms for the solution of marketing problems. Experience has shown that, since much business information and market intelligence takes a numerical form, few problems can be dealt with effectively without an adequate understanding of statistics and statistical method.
This course enables students to recognize when legal aspects are involved in their work and to know how to communicate with and utilize the services of legal advisers. Specialist ability is not sought but main attention should be paid to the sections of contracts, trade practices, sales of goods and agency.
The course aims at developing the student’s communicative skills, fluency and critical thought. It entails reading and listening comprehension practice tests, exploring texts and motivating students to take part in conversations and discussions of various lengths and levels.

Year 2

The module provides an understanding of the financial functions in a corporate context.   It focuses on methods of internal management of funds and investment decision-making together with related topics and an understanding of their underpinning theory. Different ratios are combined to assist students realize the necessity of different financial considerations regarding an effective decision making like ROI, budgeting, etc.
This course provides candidates with a sound appreciation of behavioural concepts and their application to marketing. Marketing is concerned specifically with the influences affecting customer and supplier behaviour in a wide variety of roles and situations and it is, therefore most important for students to apply this knowledge this knowledge in their work.
This course is designed to provide students with an understanding of human resource management (HRM) functions within organizations, including an appreciation of the roles of both HRM specialists and line managers in designing and implementing effective HRM policies and practices. It aims to give the learner a solid foundation in a variety of HR aspects, including management of personnel from the recruiting stage to retirement.
Students will gain an understanding of information technology concepts. The course is designed to promote the understanding of information systems and the technology that comes with them. It focuses on advanced concepts of information technology and the role that IT systems play in the business world. Major components of the course include networking, databases and data structures, data communication, risks of computerization and the use of the internet in an organization.
This course provides sufficient practice to students in the qualitative and quantitative analysis of marketing situations, both to develop their powers of diagnosis and as a contribution to the creation of firm bases for decision-making. From a number of different cases, students will develop their ability to judge and propose new actions.
This course provides adequate knowledge for students to perform adequately in a single functional area within marketing, by gaining a deeper knowledge of different theories and marketing practices.

Year 3

This module provides students with a better understanding of the routes and methods by which a business communicates with its stakeholders and various markets and the ways in which such routes and methods may be evaluated.
This course explains to students how to develop the necessary skills to become a better manager: It focuses on executive stance, executive success patterns, executive success skills and executive responsibilities.
This course introduces the student to the practice of public relations. This course explains the importance of public relations in business by examining the types of media, corporate public relations functions and its application to the business environment.  The entire scope of the field will be examined with emphasis placed upon areas of specialization, media relations, and simultaneous multi-public workings.
This course adds to students’ fundamental knowledge of business plan management by teaching them the details of the major contemporary tools and techniques that are used in planning, monitoring, and controlling business ventures/projects. Appropriate technologies are used to give the participant a “best practices” approach to the effective and efficient management of projects.
This course aims to give students the knowledge and ability to understand the international marketing environment in comparison to their own country, thereby giving students a greater appreciation of the barriers and opportunities that are encountered through diversity in culture, language, laws and other factors.  This helps them to acquire the practice, skills and expertise to deal with international marketing situations.
This course provides sufficient practice to students in the qualitative and quantitative analysis of marketing situations, both to develop their powers of diagnosis and as a contribution to the creation of firm bases for decision-making. From a number of different cases, students will develop their ability to judge and propose new actions.

Course Objectives

The aims of this course are to increase and refine the strategic management skills of the students, most of whom are already in management posts. Superior management is the result of certain attitudes, knowledge, and skills that are combined in unique persons to secure an organisation’s survival, growth, financial returns, and continuous adaptation to changing circumstances. Identifying and helping produce such attitudes is what this course is about.
 
We pursue this aim through the experience, intelligence, and wisdom of our carefully selected members of staff, all of whom are in high managerial positions in industry, banking and business. Lecturers and tutors are encouraged to be venturesome, authoritative and contentious so as to keep challenging all students involved. The aim of the course is to help turn managers into generalists, a requirement for any successful manager operating in global competition.

More specifically, our Institute has designed the Advanced Diploma in Business Administration and the Bachelor in Business Administration with the following goals in mind:
- to develop strategic thinking and planning so as to defend market share locally and seek competitive advantages in world markets;
- to define clear approaches to strategic management with regard to specific overseas markets’ environmental conditions i.e. social, cultural, political, technological and economic trends;
- to understand the importance of the “old world” role in the world markets;
- and to enhance the effectiveness of managers from different organisations and nations (already a number of international students study at the CIM) through cross-fertilisation, achieved by the sharing of experience and viewpoints.
 
Companies of today are facing constant economic, political and social upheaval. The collapse of the Eastern socialist economies and the growing, stiff, competition from China and India has made managers in the advanced countries of Europe reconsider their marketing strategies. TThe dramatic political changes in the Middle-East, Eastern Europe and African zones, combined with escalating inflation and rising unemployment in Europe and the U.S. paint a pessimistic picture for business managers. Yet, business potential always exists. To keep ahead of continuing shifts in environmental trends and maintain company policies and priorities appropriate to the Cypriot and world market places, managers must be able to formulate and implement successful competitive strategies.

The course emphasises strategy formulation and implementation as it occurs in each of the functional areas and in the organisation as a whole. Strategy formulation is concerned with an analysis of the interaction of external (outside the firm) environmental factors, with internal (inter-firm) strengths and weaknesses, and with the goals and values of the organisation’s key managers. It focuses on: (a) economic, social, political and technological trends; (b) the state of the industry; and (c) the determination of strategic areas that offer an opportunity for aggressive competition.

Strategy formulation is examined on two levels:

(1)  Corporate strategy examines the strategy of a corporation or a portfolio of businesses or strategic business units.
(2)  Business strategy investigates the strategy of a Business area or a strategic business unit.

While strategy formulation focuses on questions of direction, implementation investigates the most effective means of working in those directions. It examines:

(i) Organisational structure;
(ii) Managerial process, including planning, decision making, control, rewards and punishments; and
(iii) Human resources, including leadership motivation, inter and intra group dynamics.

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