Business Studies with Marketing

BA in

(4 Years)

Developed with the help, involvement and consultation of a range of officers from local public and private sector organisations, this curriculum has been designed to meet the current and emerging needs of managing in a complex and dynamic environment. Particular emphasis will be placed on the ethical and moral tensions that can arise in such an environment. The curriculum addresses issues that the partnership of academic and practitioner colleagues believe are appropriate, such as environmental impacts, the increasing role of ICT, the development of entrepreneurship and globalization. Yet the course still gives opportunities for students to address particular or unique development needs via the negotiated work based learning modules. This theme reflects the importance attached by the team to learning that occurs within the workplace and also supports the development of the cognitive and practitioner skills.

Recognition

The BA in Business Studies with Marketing (4 Years) programme, offered both in Nicosia and Limassol, is accredited by SEKAP and recognised by KYSATS. It thus enjoys worldwide recognition and offers the possibility to its holders of securing a high-ranking position across the industry or continuing for further studies in Europe or the US. Moreover, it enables Cypriot students to apply for a government subsidy up to 3417 Euro.

Exit skills

Our aim is to produce graduates with all the skills and abilities needed to flourish in the world of business marketing and management. We hope you will leave us:

Α confident and independent learner with sound underpinnings of business knowledge and behaviour;
An inspired decision-maker, putting all your knowledge to use in reaching creative and effective solutions to complex business situations;
Someone who can make the most of professional study opportunities;
An effective team player but also someone able to work independently;
Someone who doesn’t see a job as the end of their studies but sees the start of their continuous professional development and lifelong learning.

Year 1

1. Business English

The course aims at developing the student’s communicative skills, fluency and critical thought. It entails reading and listening comprehension practice tests, exploring texts and motivating students to take part in conversations and discussions of various lengths and levels

2. Principles of Marketing

Marketing is one of the core business functions. It identifies and measures the magnitude of customers’ wants and needs and determines how a business organization should develop its programs to serve these markets in terms of products and services, communication, distribution, price, strategies and policies. This course provides students with a good knowledge of the basic principles of marketing concepts and their applications.

3. Principles of Management

An examination of the basic managerial functions of planning, organizing, staffing, leading and controlling in the contemporary environment. Principles of Management provides the student with a conceptual framework for understanding the basic theories of management. Emphasis is placed on the internal and external environment, ethics, planning, goal setting, etc.

4. Business Statistics

Statistics is concerned with the collective analysis and presentation of data as a basis for inference and decision. The aim of this course is to set a minimum standard for the acquisition of skills in recognizing and expressing data in numerical terms for the solution of marketing problems. In addition, the module aims to develop skills in collection, analysis and presentation of data and the capability to use common statistical methods of analysis.

5. Business Law

This course draws attention to the legal aspects of business. An understanding of the main principles of commercial law is vital for the success of any organization. Businessmen should be able to avoid actions that could give rise to legal actions and must ensure that business is conducted according to domestic and international rules and regulations.

6. Business Economics

This module helps students to develop an understanding and awareness of the environment in which a business operates, particularly from the economic perspective. Students will also develop a range of skills to diagnose and solve problems. Additional this course will provide an overview of how economic factors affect an organization internally and externally.

Year 2

1. Sales Management

Selling is a technique which is quite different from that of Marketing and Business Development. It is an essential element of trading. Students need to understand the theory and then be able to skilfully apply the methods and techniques to create orders for the products or services provided by their business. Students likely to be undertaking any customer-facing business activity, face to face negotiations or raising capital will benefit from this module. The objectives of the module are to acquire the following knowledge and skills and to be able to apply them in the real world of business.

2. Financial & Management Accounting

The module provides an understanding of financial functions in a corporate context. It focuses on methods of internal management of funds and investment decision-making together with related topics and an understanding of their underpinning theory. Different ratios are combined to assist students realize the necessity of different financial considerations regarding an effective decision making like ROI, budgeting, etc.

3. Practice of Marketing

This course provides adequate knowledge for students to perform adequately in a single functional area within marketing, by gaining a deeper knowledge of different theories and marketing practices.

4. Consumer Behavior

In this module students examine why consumers behave the way they do and what marketers should know about consumers to ensure that the products and services they offer meet consumers’ needs better than the competition. Most business organizations have a goal of making profits for their owners and marketers aim to help them do this. Marketers believe the route to organizational success is through keeping customers happy and doing this more effectively than the competition.

5. Human Resource Management

This course is designed to provide students with an understanding of human resource management (HRM) functions within organizations, including an appreciation of the roles of both HRM specialists and line managers in designing and implementing effective HRM policies and practices. It aims to give the learner a solid foundation in a variety of HR aspects, including management of personnel from the recruiting stage to retirement.

6. Computers and Information Systems

Students will gain an understanding of information technology concepts. The course is designed to promote the understanding of information systems and the technology that comes with them. It focuses on advanced concepts of information technology and the role that IT systems play in the business world. Major components of the course include networking, databases and data structures, data communication, risks of computerization and the use of the internet in an organization.

Year 3 (Compulsory):

1. Strategic Marketing

This course relates both traditional and new marketing concepts to today’s fast-paced, competitive and segmented business environment, with the emphasis on relating marketing theory to practical and effective real-world solutions. Both industrial and consumer situations will be considered with a strong focus on new technologies.

2. Advertising and Public Relations

This course describes organizations, jobs and functions in the industry. It covers the roles of public relations and advertising in society, the economic system, and organizations. Further it considers psychological and sociological principles as bases for appeals, and strategies for media selection and message execution. There is also an introduction to research and regulation.

3. Marketing Case Studies

This module explains to students how to become a better manager, the executive stance, executive success patterns, executive success skills, unique responsibilities and skills. This course assists students to understand how important the role of leadership is in organizational settings in relation to organizational culture, structure and overall management.

4. Leadership in Organizations

This module explains to students how to become a better Manager – The executive stance, Executive success patterns, Executive success skills, unique responsibilities and skills. This course assist students to understand how important the role of leadership is in organizational settings in relation to organizational culture, structure and overall management.

Year 3 (Electives):

5. Marketing Communications

Marketing Communications is concerned with the messages and related media used to communicate with a market. Marketing Communications is the “promotion” part of the “Marketing Mix” (i.e. the four Ps: price, place, promotion and product). The Marketing Communications course aims to provide students with the opportunity to acquire a broad base of knowledge and a critical understanding of consumer behavior, branding, customer relationships and digital communication.

6. Global Marketing

This course will provide: an understanding of consumer similarities and differences outside the home country, the analytical ability to make marketing decisions concerning all parts of the marketing mix as well as competence in researching trade laws and regulations in other markets.

7. Operations Management

The management of operations is one of the four functions of a business. It is a key factor in attainment in the service, private or public sector. The course uses a lifecycle approach, from the design of the product or service, through the installation of facilities and the planning and control of their operation, to run-down and closure. The strategic aspects of operations management are emphasized.

8. Marketing Planning & Control

The aim of this course is to provide students with the knowledge to produce an operational marketing plan for a market or business of interest. Additionally, students will be practicing upon a completion a situation analysis; development of marketing objectives, strategies and tactics; production of a marketing action plan; and the design of monitoring and control system for their marketing plan.

Year 4 (Compulsory):

1. Graduate Project

This module is designed to assist students to formulate all their knowledge in previous modules into a written report. This module is associated with different research methods regarding a selected research area in which students are responsible to provide primary and secondary data and finally reach reasonable inferences.

2. Strategic Management

This course focuses on identifying and understanding the sources of superior firm performance. It introduces theoretical concepts and frameworks useful for analyzing the external and internal environment of the firm, guiding the formulation and execution of different types of strategies. Strategic issues are examined from the perspective of a chief executive or general manager, focusing on how effective strategies are formulated and developing the necessary resources and capabilities to achieve sustainable competitive advantage.

3.International Business

This course provides an overview of the unique problems faced by firms engaging in international activities. It covers the importance of understanding the foreign economic, social, political, cultural, and legal environment. It also investigates the mechanics of importing and exporting, joint venture, franchising, and subsidiaries, international dimensions of management, as well as many other factors affecting international business.

4. Digital Marketing

This module concentrates on the contemporary ways of marketing: marketing that utilizes electronic media and technology such as smartphones, computers, tablets etc. Beyond that, through this module, students will be able to understand how the use of online platforms like websites, Facebook, Skype, Tweeter etc. are becoming a central pillar for successful marketing strategies.

Year 4 (Electives):

5. Business Ethics

Business ethics is an important part of any industry. Students or managers, unfamiliar with many ethical challenges, behaviors, or regulations will find themselves struggling in business industries that include finance, accounting or human resource management, marketing and retail. Students will gain a greater understanding of important business principles like corporate social responsibility and code of conduct of ethics.

6. Marketing Research

Marketing research is concerned with the systematic collection, analysis and interpretation of data to help marketing managers make better marketing decisions. Specifically, the course aims to provide an awareness and understanding of the major analytical tools of marketing research, and to enable students to learn to interpret research findings and make marketing decisions in the light of such findings.

7. Business Policy and Strategy

This is a course for business students, which will lay foundations for their future business behaviour. This course concentrates on strategy and policy formulation and implementation at the top management level where major decisions are made. Advanced problems in determination, execution, and control of the strategic management process in light of complex environmental change will be focused on in this course.

8. Employee Relations

This course examines current legal and social issues that affect employee relations, as well as practical actions to deal with them. You will learn a variety of key concepts, including communications, counselling, performance management, reward and recognition, work and family issues, employee assistance, sexual harassment, diversity management, and ways to handle formal complaints and discipline.

Note: In Years 3 & 4, students have an option to choose 2 out of 4 electives.

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