European Studies (3 Years, B. Sc.)


Course Structure

  1. Diploma in Marketing Management (DMM)
  2. Advanced Diploma in European Studies (ADES)
  3. Bachelor in European Studies (BES)
  • Successful completion of Diploma in Marketing Management (DMM) is a PREREQUISITE for registering to this two-year B.Sc. Degree program.
  • On successful completion of Year 2, the interim Advanced Diploma in European Studies (ADES) is awarded.
  • On successful completion of Year 3, the B.Sc. Degree in European Studies (BES) is awarded.

Year 1 (DMM - Prerequisite)

This course provides students with a good knowledge and a sound grasp of the basic concepts of marketing and their application in real life. Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs.
This module helps students to develop an understanding and awareness of the environment in which a business operates, particularly from the economic perspective. Students also will develop a range of skills to diagnose and solve problems. Additional this course will provide an overview of how economic factors affect internally and externally an organization.
This course ensures that, in the first year, students have a sufficient knowledge of company administration to think of Marketing as a cross-functional operation, a matter of company-wide involvement, rather than merely requiring expertise in specific marketing techniques. A knowledge of the functional parts of business administration in this course is to be treated as a fore-runner to the acquisition of skills in managerial application.
This course sets a minimum standard of the acquisition of skills in recognizing and expressing data in numerical terms for the solution of marketing problems. Experience has shown that, since much business information and market intelligence takes a numerical form, only a few problems can be dealt with effectively without an adequate understanding of statistics and statistical method.
This course enables students to recognize when legal aspects are involved in their work and to know how to communicate, with and utilize the services of legal advisers. Specialist ability is not sought but main attention should be paid to the sections of Contract, Trade Practices, Sales of Goods and Agency
The course aims at developing the student’s communicative skills, fluency and critical thought. It entails reading and listening comprehension practice tests, exploring texts and motivating students to take part in conversations and discussions of various lengths and levels.

Year 2

This module is designed to enhance students’ knowledge regarding European laws, policies and regulations. This modules assist students to realize the legal aspect which comes along with their decision making.
This course provides candidates with a sound appreciation of behavioral concepts and their application to Marketing. Marketing is concerned specifically with the influences affecting customer and supplier behavior in a wide variety of roles and situations and it is, therefore most important for students to apply this knowledge this knowledge in their work.
Management Accounting is the process of identification, measurement, accumulation, analysis, preparation, interpretation, and communication of information that is used by management to plan, evaluate, and control within an entity and to assure appropriate use of an accountability for its resources. It will enable students to analyses and provide financial-related information to the management of an organization as well as to firms’ external parties (i.e. stakeholders).
In this course students’ first examine the relevance of European Marketing as well as the market situation in the different countries. Trends towards homogeneity versus remaining heterogeneity are considered. The three broad areas of European marketing that are looked into are: market selection, market entry strategies, and marketing strategies/marketing mix.
Computers’ course is designed to provide students with hands-on experience of the personal computer and its uses in society. Application programs from the Microsoft Office will be taught including Word, Excel, Access, and PowerPoint
This module will analyze European history since 1450 and introduce students to cultural, economic, political, and social developments that played a fundamental role in shaping the world in which they live.

Year 3

In this modules, students will gain identify, analyze and assess different European mechanisms. This assessment will allow students to enhance a better decision making in relation to these EU mechanisms.
This course examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, we will discuss how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies. Students are expected to read current periodicals and journals to keep abreast of current international developments.
This module is designed to provide students with a fundamental background of European economic and political framework in order to understand the historical and current development of Europe in cultural, social, political and economic terms.
This course explains to students how to develop the necessary skills to become a better manager: It focuses on the executive stance, executive success patterns, executive success skills and executive responsibilities.
This module is designed to provide to students insights regarding Europe’s effect in underdeveloped and developing countries. Students will enhance a greater understanding of how certain business procedures are changing based on specific economic nations.
This module focuses on the complex European business environment, European integration in general and current issues facing all Europeans. It is designed to give an introduction to the history and institution of the EU and the business impact by focusing on current economic and political issues in the EU.

Course Objectives

The aim of this programme is to introduce students into the complicated economic, business, marketing, social, legal and political world of the European Union member states.

EU countries are examined as a separate entity and so are Eastern European Countries. The policies of Mediterranean countries are analysed while particular emphasis is placed on EU’s relations with non-party countries such as the U.S.A. Trade and political links with the former Eastern ‘block’ are investigated. Key moments in EU’s history such as 2004 enlargement and the introduction of the EURO are assessed and evaluated.


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