Diploma in Marketing Management (2 Years)

Year 1

The course aims at developing the student’s communicative skills, fluency and critical thought. It entails reading and listening comprehension practice tests, exploring texts and motivating students to take part in conversations and discussions of various lengths and levels
This module concentrates on the contemporary ways of marketing: marketing that utilizes electronic media and technology such as smartphones, computers, tablets etc. Beyond that, through this module, students will be able to understand how the use of online platforms like websites, Facebook, Skype, Tweeter etc. are becoming a central pillar for successful marketing strategies.
An examination of the basic managerial functions of planning, organizing, staffing, leading and controlling in the contemporary environment. Principles of Management provides the student with a conceptual framework for understanding the basic theories of management. Emphasis is placed on the internal and external environment, ethics, planning, goal setting, etc.
This course introduces students to the principles, concepts, and applications of financial accounting. Students are exposed to the process by which financial transactions and events are recorded, and will learn how to compile and interpret basic financial statements. Students who successfully complete the module should have a solid base from which to continue onto Financial Accounting.
Marketing is one of the core business functions. It identifies and measures the magnitude of customers’ wants and needs and determines how a business organization should develop its programs to serve these markets in terms of products and services, communication, distribution, price, strategies and policies. This course provides students with a good knowledge of the basic principles of marketing concepts and their applications.
An introductory course on economics. Most of the course can be divided into two broad segments: microeconomics & macroeconomics. Microeconomics analyses the interactions of individual consumers (households) and producers (firms) in specific markets (e.g., the market for shoes or automobiles). Macroeconomics, on the other hand, focuses at the national level, examining the determination of important national variables, such as the level and rate of growth of output (gross domestic product), the rate of inflation, the level of unemployment, etc.

Year 2

The aim is for students to use the knowledge acquired in Year 1 in honing their evaluation, critiquing and judgment skills in more abstract and complex situations. In addition, they will raise their decision-making, communication and presentation skills to the level needed in today’s evolving marketing departments. This will enable them, upon completion, to enter the marketing profession and succeed in a variety of situations.
This course is designed to provide students with an understanding of human resource management (HRM) functions within organizations, including an appreciation of the roles of both HRM specialists and line managers in designing and implementing effective HRM policies and practices. It aims to give the learner a solid foundation in a variety of HR aspects, including management of personnel from the recruiting stage to retirement.
In this module students examine why consumers behave the way they do and what marketers should know about consumers to ensure that the products and services they offer meet consumers’ needs better than the competition. Most business organizations have a goal of making profits for their owners and marketers aim to help them do this. Marketers believe the route to organizational success is through keeping customers happy and doing this more effectively than the competition.
The aim of this module is to enable students to understand the broad field of business policy and strategy and its importance for organizational success. Contemporary debates and critical concepts will allow the participants to grasp the value of strategic management and business policy in making informed and tactical decisions.
This course provides adequate knowledge for students to perform adequately in a single functional area within marketing, by gaining a deeper knowledge of different theories and marketing practices.
Business research is concerned with the systematic collection, analysis and interpretation of data which can be used to assist managers to make better marketing decisions. Specifically, this course will provide an awareness and understanding of the major analytical tools of marketing research, and to enable students to learn to interpret research findings and make marketing decisions in the light of such findings.

Course Objectives

This professional program is designed to assist students in meeting the challenges of today’s market place towards the next century. Students will acquire the necessary industrial skills and knowledge through a variety of business modules that have been carefully selected to assist them to perform their duties effectively as future business managers.  This program has a mainly professional nature with a relative provision of scholarly resources in enhancing the development of future marketing managers.  After completing this program and enhancing all their essential professional skills, students will be able to move forward to an academic Bachelor degree if they wish to.
 
Learning Outcomes
Our aim is to produce graduates who have enhanced all of the industrial skills and abilities needed to effectively complete their duties in the world of business marketing. We hope you will leave as:   
  • A brilliant decision maker, with the ability to reach successful solutions in a business situation;
  • A business professional who is able to put his/her knowledge into practice under the pressure of today’s business environment;
  • Someone who can make the most of professional study opportunities; 
  • A successful team leader who can effectively perform his/her duties both in collaboration with others and independently;
  • Someone who doesn’t see a job as the end of their studies but sees the start of their continuous professional development and lifelong learning.


Recognition 

The Diploma in Marketing Management (2 Years) programme, offered in Nicosia, is accredited by SEKAP and recognised by KYSATS. It thus enjoys worldwide recognition and offers the possibility to its holders of securing a high-ranking position across the industry or continuing further studies in Europe or the US. Moreover, it enables Cypriot students to apply for a government subsidy up to 3417 Euro.

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  P.O Box 25288
Nicosia 1308, Cyprus
  +357.22.778475

 

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