In today’s dynamic business environment, managers from all over the world are constantly being challenged to make the right decisions in as fast and efficient a way as possible. It is becoming increasingly obvious that acting according to outdated, "rule of thumb" principles is no longer adequate in giving business managers the desired results. Moreover, it is true that today’s managers are preoccupied with immediate results and their own compensation and advancement. They, therefore, fail to devise or propose unique corporate strategies specifically tailored to the political, social and economic developments in today's constantly evolving business world.
The Diploma in Sales Management is specifically designed to satisfy the needs of business managers and other professionals. It embraces those aspects of management and business policy that are essential in today’s business and financial scene. Students are introduced to the latest sales-management techniques and are encouraged to master the rigorous disciplines of problem analysis and solutions, learning from the successes and failures of others. The course places a strong emphasis on learning through case studies and first-hand experiences of lecturers and fellow students.