Tourism Management (3 Years, B.Sc.)

  1. Diploma in Marketing Management (DMM)
  2. Advanced Diploma in Tourism Management (ADTOUR)
  3. Bachelor in Tourism Management (BTM) ·
  • Successful completion of Diploma in Marketing Management (DMM) is a PREREQUISITE for registering to this two-year B.Sc. Degree program.
  • On successful completion of Year 2, the interim Advanced Diploma in Tourism Management (ADTOUR) is awarded.
  • On successful completion of Year 3, the B.Sc. Degree is awarded.

Year 1 (DMM - Prerequisite)

This course provides students with a good knowledge and a sound grasp of the basic concepts of marketing and their application in real life. Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs.
This module helps students to develop an understanding and awareness of the environment in which a business operates, particularly from the economic perspective. Students also will develop a range of skills to diagnose and solve problems. Additional this course will provide an overview of how economic factors affect internally and externally an organization.
This course ensures that, in the first year, students have a sufficient knowledge of company administration to think of Marketing as a cross-functional operation, a matter of company-wide involvement, rather than merely requiring expertise in specific marketing techniques. A knowledge of the functional parts of business administration in this course is to be treated as a fore-runner to the acquisition of skills in managerial application.
This course sets a minimum standard of the acquisition of skills in recognizing and expressing data in numerical terms for the solution of marketing problems. Experience has shown that, since much business information and market intelligence takes a numerical form, only a few problems can be dealt with effectively without an adequate understanding of statistics and statistical method.
This course enables students to recognize when legal aspects are involved in their work and to know how to communicate, with and utilize the services of legal advisers. Specialist ability is not sought but main attention should be paid to the sections of Contract, Trade Practices, Sales of Goods and Agency.
The course aims at developing the student’s communicative skills, fluency and critical thought. It entails reading and listening comprehension practice tests, exploring texts and motivating students to take part in conversations and discussions of various lengths and levels.

Year 2

This course provides a comprehensive introduction to tourism planning and development; investigating Impacts of tourism on economic, socio ‐ cultural, And physical environments; exploring issues concerning host ‐ visitor relationship, environmental analysis and audit, sustainable tourism.
This course aims to provide students with sound knowledge and practical skills required to perform effectively in the travel and tourism industry. The purpose of the qualification is to provide students with the ability to operate and apply themselves within the travel and tourism environment through effective communication and the development of managerial skills.
This course is designed to provide students with an understanding of human resource management (HRM) functions within organizations, including an appreciation of the roles of both HRM specialists and line managers in designing and implementing effective HRM policies and practices. It aims to give the learner a solid foundation concerning a variety of HR aspects including management of personnel from the recruiting stage to retirement.
The module provides an understanding of the finance function in a corporate context which focuses on methods of internal management of funds and investment decision making together with related topics and an understanding of the underpinning theory. Different ratios are combined to assist students realize the necessity of different financial considerations regarding an effective decision making like ROI, budgeting, etc.
This course provides candidates with a sound appreciation of behavioral concepts and their application to Marketing. Marketing is concerned specifically with the influences affecting customer and supplier behavior in a wide variety of roles and situations and it is, therefore most important for students to apply this knowledge this knowledge in their work.
The students will gain an understanding of information technology concepts. It is designed as a course in understanding information systems and the technology that comes with them. The course focuses on advanced concepts of information technology and the role that IT systems play in the business world. Major components of the course include networking, databases and data structures, data communication, risks of computerization and the use of the internet in an organization.

Year 3

This course introduces the student to the practice of public relations. This course explains the importance of Public Relations in business by examining the types of media, corporate public relations functions and its application to the business environment. The entire scope of the field will be examined with emphasis placed upon areas of specialization, media relations, and simultaneous multi-public workings.
Students will be exposed to the different techniques and approaches that managers use in order to apply marketing in practice within the Hotel and Catering Industry. Areas covered in this module include market research and various marketing-related notions such as planning; promotion; pricing etc.
Throughout this course students review and analyze various models of strategic planning and development. The relationship among tourism developments and the planning of tourist-related services is the main theme of this module.
This course explains to students how to develop the necessary skills to become a better manager: It focuses on the executive stance, executive success patterns, executive success skills and executive responsibilities.
Students joining this module will gain familiarity with the main tour operations that dominate tourism industry. This module emphasizes the way that different tourism stakeholders promote the development, operation and marketing of tourism in a sustainable way.
This course examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, we will discuss how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies. Students are expected to read current periodicals and journals to keep abreast of current international developments

Course Objectives

The course aims to equip students for a variety of business careers and give a special advantage to those wishing to enter the Travel and Tourism/Hotel business. To this end, the course offers a balanced educational programme in accordance with the general philosophy of the 21st century, and the dynamic field of the world’s number one business - Tourism.

In the first year, we give students a general but solid introduction into the exciting world of Business Management. The idea is that, if students do not understand the basic principles of modern management, how could they understand the complicated area of tourism? If, for example, they cannot interpret a statistical chart/graph, how can they appreciate the trends in the tourism industry? All subjects taught in the first year aim at aiding the student to shed light on the ‘grey’ areas in the rather demanding and competitive environment of the 21st Century.

The second year introduces the student into the world of Tourism. Quickly the student is faced with the problems of the industry while at the same time the endless opportunities for solutions. World tourism and its developments are tackled and comparative studies of different countries are carried out. Naturally, the course embraces the Cypriot situation and analyses the developments of the last forty years. Simultaneously, the second year presents to the student the other basic functions of tourism and general management in a far greater depth than the first year. Psychology and Sociology are covered in the subject of Behavioural Studies, while the financial structures of companies are investigated in the subject of Accounting.


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