UWL – BA(Hons) Business Studies with Marketing (3 years)


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Course Structure

Year 1

Term 1 September-January

The material covered in this module will help you to become more critical, evaluative, self-aware, self-confident, skilled and capable in the use of information and resources.  These are essential skills required for effective research and study in higher education.  It will also help you to improve your ability to make sense of new information and improve your skills in questioning, data-gathering, reasoning, drawing valid conclusions and spotting bad arguments.

As with any other module on our degree course there will be regular participation and contact with your community of peers, contact sessions, active participation in class discussions, regular visits to the Blackboard site for module information guidance and support and completion of homework assignments for each weekly session.
The module is designed to provide students with an introductory knowledge of human resource management and the approaches that can be taken to the management of human resources in a variety of business settings. This will be achieved by discussing the nature of human resource management. Functional aspects of managing people are selected to illustrate how contextual factors influence managerial behaviour. The major contexts considered are economic, legal and technical.
This module deals with the collection, analysis and interpretation of business data. One of the requirements of an effective manager is the ability to handle numerical information. The aim of the module is to help students make sense of numbers in order to arrive at meaningful conclusions and make informed decisions. You will be provided with a range of research and analytical methods for (i) gathering primary and published data (ii) summarising data (iii) measuring change and (iv) measuring association.

Term 2 January-May

Business Accounting consists of two broad basic areas – financial accounting and management accounting. Financial accounting is concerned with recording the day to day activities of a business and producing periodic summaries. The module will involve producing final accounts for an organisation and interpreting them. Management accounting is concerned with the supply of accounting information to internal management, thereby enabling management to plan and control its future business activities. At this foundation stage the module will involve areas such as cost classification, break even analysis and preparing cash budgets.
This module introduces you to the environment in which marketing operates and to marketing as both a business philosophy and a set of operational tools.

Most business organisations have a goal of making profits for their owners; marketers seek to help them to do this. Marketers believe the route to organisational success is through keeping customers happy and doing this more effectively than the competition. The module aims to introduce students to this idea and show how marketers can do this by:
-    designing and making products which customers want 
-    informing customers of the products' benefits
-    selling the products in a convenient location
-    offering the products at a price which customers is prepared to pay and enable the organisation to fulfil its profit objectives.
Information is a valuable asset for any business and if collected, organised and used in an efficient manner, it can give a business a competitive advantage. This module introduces information systems and technology which can assist businesses to achieve this. It also provides the opportunity to develop skills and knowledge in software applications commonly used in office environments.

Year 2

Term 1 September-January

Enables students to develop an understanding and awareness of the environment in which business operates, particularly from the economic perspective.   It also encourages them to develop the ability to use a range of skills to diagnose and solve problems.
This module provides an introduction to entrepreneurship, intrapreneurship and the enterprise culture both in the UK and in an international context. It defines and develops the personal and professional skills and abilities required for success in new venture creation through the development of a detailed business proposal with supporting operational and financial planning for a business start-up.

The module develops analytical, planning, and presentation skills relating to personal and business development as follows:
1.    You will identify and analyse potential opportunities for enterprise and innovation.
2.    You will apply concepts drawn from different business disciplines to develop a cohesive Business Plan. This will extend your commercial awareness and deepen your understanding of the concepts underpinning business theory.
3.    You will be introduced to the key features of work and career planning and management.
Every product or service you buy will probably have been created as a result of business operations. Managing Business Operations is about managing the processes that produce or deliver goods and services. This involves issues such as designing processes, making decisions about location, layout and capacity management, managing the supply chain, and managing quality. The emphasis will be on practical examples and case studies with assessments in groups and/or individually in the form of presentation of research findings and a written final exam.

Term 2 January-May

This module critically examines current debates addressing the nature of enterprise and its role in society. The implications of creating and sustaining an 'enterprise culture' are identified and examined, and diverse approaches to entrepreneurship appraised. Society relies on entrepreneurship for wealth creation but at the same time increasingly expects the entrepreneurial venture to be accountable for its actions. The implications of this trend are examined for both the individual and for the different forms of organisation.

Contemporary concerns relating to the need for effective corporate citizenship and governance structures are addressed and discussed, together with the causes of emerging calls for improved corporate accountability. These issues are examined in the specific context of the nature and purpose of wealth creation, and the contemporary environment created by an enterprise culture and the enterprise economy.
This module provides students with critical knowledge on how organisations work and how individuals and groups impact on organisational success or failure. It explores the emerging workplace realities of self-leadership, networks, knowledge management, and virtual teams, organisational learning and working within culturally diverse work-place communities. Theory will be linked to reality through analysis of students’ own experiences using specific sectorial issues such as employee motivation and retention, performance enhancement, intra and interpersonal development and developing effective teams and groups.
This module builds on the knowledge and skills learned in the Year 1, Principles of Marketing module and focuses on managing products, promotion, price and distribution. The emphasis is on management at the operational level and deals with the type of decision making experienced by marketing and brand managers. The module stresses application of knowledge and understanding through the extensive use of mini case study materials mainly in FMCG markets.

Year 3

Term 1 September-January

The purpose of the module is to build on the concepts and approaches to business policy developed at Level 5. The integrated nature of strategic management decisions will be emphasised and case studies will be used to show how strategic management applies to a range of business and not-for-profit organisations. The emphasis will be on strategic options, evaluation and choice and on the implementation issues in strategy. Students will be encouraged to develop analytical skills, creative thinking and ability to present conclusions based on critical evaluation of information.
This module aims to provide you with the knowledge and skills that are required to carry out a piece of research on a topic that you have chosen, where you decide (with some guidance) on the methodology and approach. In so doing you will take significant strides on the path to becoming an independent learner, and feel able to tackle other research tasks, with minimal supervision. You will also discuss and evaluate a range of research methods and approaches. The research proposal that you submit at the end of this module will form the starting point of your final year project–see  Final Project (dissertation) at Level 6.
This module adopts a strategic approach to the study of marketing and communication in a global context. The module builds upon the knowledge gained in the level one and two marketing modules or equivalent and applies these to the global marketing arena, but with a greater focus on the strategic perspective. It builds an understanding of the global trading environment, differences in buyer/consumer behaviour and how global marketing analysis, strategies, and courses can be developed, organised and implemented.

Term 2 January-May

This module critically examines the major issues faced by companies engaged in identifying and developing their overseas operations. The study of International Business straddles a variety of different disciplines, and this module deals with the problems of international operations from the perspective of economics and politics as well as the functional disciplines of finance, marketing, human resource management and operations management. Most importantly, it seeks to show how the international economic and political environment serves to act as a very powerful influence over how company policies are set.
This module at level 6 is designed to further prepare students for the working environment they will be entering (or are currently in), on completion of their courses, where they will be expected to apply the academic knowledge they have gained to practical situations/problem solving in the workplace. The Final Project, whilst challenging, will give students the opportunity to investigate and work on an issue/problem in a way that might be expected of them in the workplace. This will necessitate the application of knowledge and a variety of skills they have learnt throughout the courses, applying theory to practice within a business context, thus offering another dimension to their learning experience and expectation. The projects will offer concrete evidence of students’ research with outside organisations, and also an opportunity to work with experienced people and no doubt an addition to your CV.
To enable students who have acquired an interest in consumer behaviour and marketing decision-making at Level 6 to develop their knowledge, understanding and skills in this area. The module will allow students to focus on buyer behaviour and its marketing applications for specific marketing decisions such as those concerned with products, distribution, pricing and promotion.

Assessment Structure - Year 1

  Assessment 1 Assessment 2 Assessment 3  
Professional Skills for Business & Finance
Type of assessment E-Portfolio Essay    
Weight 50% 50%    
Introduction to HRM
Type of assessment Individual report Individual report    
Weight 50% 50%    
Researching Business Data
Type of assessment Presentation Report on presentations Exam  
Weight 10% 30% 60%  
Business Accounting
Type of assessment Course work Reflective Learning Portfolio Exam  
Weight 30% 10% 40%  
Principles of Marketing
Type of assessment Presentation: 10 min
Reflective Learning Portfolio:500 words
Group marketing project: Presentation: 15 minutes
Report: 1500 words
Individual report
1500 words
Weight 20% 40% 40%  
Information, Communications & Technology (ICT)
Type of assessment In-class practical test Group Presentation Final exam  
Weight 30% 10% 60%  

Assessment Structure - Year 2

  Assessment 1 Assessment 2 Assessment 3
Business Economics      
Type of assessment Report Exam  
Weight 40% 60%  
Enterprise & Business Development      
Type of assessment Group business plan (Presentation + Business proposal) Reflective essay  
Weight 50% 50%  
Managing Business Operations      
Type of assessment Individual Report Closed Book Exam  
Weight 40% 60%  
Enterprise, Ethics & Social Responsibility      
Type of assessment Case study Exam  
Weight 40% 60%  
Organisational Behaviour      
Type of assessment Group presentation Individual Report  
Weight 50% 50%  
Marketing & Brand Management      
Type of assessment Individual essay Group presentation & Report  
Weight 50% 50%  
Individual Report

Assessment Structure - Year 3

  Assessment 1 Assessment 2    
Strategic Management        
Type of assessment Coursework (3500 words)      
Weight 100%      
Research Methods        
Type of assessment Individual report Research Proposal    
Weight 50% 50%    
Global Marketing        
Type of assessment Coursework (3500 words)      
Weight 100%      
International Business        
Type of assessment Individual Report (3500 words)      
Weight 100%      
Final Project (Dissertation)        
Type of assessment Poster Final Project (Dissertation)    
Weight 20% 80%    
Consumer Behaviour        
Type of assessment Group Presentation Report    
Weight 50% 50%    

Course Aims

For over 50 years, our Business Studies degree has achieved a reputation for meeting educational and professional needs, both nationally and internationally. We were among the first to offer a Business Studies degree, and the School maintains strong links with major professional institutes, including the Chartered Institute of Marketing, Chartered Management Institute, the Institute of Direct and Digital Marketing and the Chartered Institute of Personnel.
Building on these foundations, we have made innovative revisions to our curriculum and teaching methods. Our major difference from our competitors is the range and type of modules we offer in our core Business Management programme, along with our links with employers and industry.
Giving you the information, tools, techniques and experience you need to devise creative solutions to the full range of business problems, this course offers a real opportunity to start a rewarding career.

The emphasis of this course in on marketing, yet you will develop a critical understanding of ethical principles and practice, and an awareness of effective management and marketing practice. You will also gain an understanding of the many contexts in which businesses operate - from SMEs (small and medium enterprises) to larger firms. But your main focus will be on products, distribution, pricing and promotion, and how these affect consumer behaviour.

Developed in partnership with local business organisations, both public and private, this course will help you meet the many challenges of managing in the complex, dynamic and exciting world of business.

Ethics and morals will play a major part in your studies - so you will study the environmental aspects of business, and how globalisation fits in. You will also study the increasing use of ICT and the development of entrepreneurship. And there will be plenty of time, with help at hand, to work on your own personal interests and development needs in the field of business and finance.

Exit skills

Our aim is to produce graduates with all the skills and abilities needed to flourish in the world of business marketing and management. We hope you will leave us being:

• a confident and independent learner with sound underpinnings of business knowledge and behaviour;
• an inspired decision maker, putting all your knowledge to use in reaching creative and effective solutions to complex business situations;
• someone who could make the most of postgraduate or professional study;
• an effective team player but also someone able to work independently;
• someone who doesn’t see a job as the end of their studies but just the start of Continuous Professional Development and Lifelong Learning.

Career progression

Our BA (Hons) Business Studies course aims to open doors.

We give you all the knowledge, experience and skills you’ll need to go out and start a rewarding career in the fields of business marketing or management.

We’ll have done our bit – now it’s up to you.

Study progression

The Claude Littner Business School offers postgraduate courses, which build upon this degree. Successful graduates can choose to progress onto one of the following courses:
MBA (with appropriate work experience)
MA/MSc International Business Management
MSc Project Management
MSc Corporate Communication
MA Marketing
MA Human Resource Management.

What our students say

 Angelina Koftoun
(Digital Marketing Manager)
2013 Graduate

I began my studies at UWL via the Cyprus Institute of Marketing three years ago, whist working full time as a sales & marketing coordinator for a chain of four luxury hotels. The UWL program was structured and this made it convenient to combine both work and studies.  I really appreciated the fact that our professors were business professionals that were working in senior management positions in some of the best companies in Cyprus. So combined with the academic teaching, we could also benefit from some practical advice from their experience in real-life situations in business and they were always ready to share some career advice along the way.  By the time I completed my studies I had been promoted to a managerial level in my organization.  I would recommend CIM to anyone that is working full time.

Visit the UWL page for the course here

View a video about the UWL Business School here

Teaching methods

How you learn is almost as important as what you learn and it’s our job to make sure that we give you all the information you need in as interesting and engaging way as possible. There will be lectures, seminars, tutorials and workshops where you will listen and learn, discuss and gain hands-on experience.

As you would expect, throughout the course there will be a healthy amount of coursework for you to complete, as well as exam assessment and assessed group work and presentations. The aim of these exercises is to see just how far you are progressing in the course. Don’t forget, we will always be available to give you a helping hand should you need one.

Entrance Requirements
- School leaving Certificate with an Average of 15/20 or equivalent
- IELTS minimum 5.5. or GCSE C or 15/20 in the English language subject of the High School Leaving Certificate or equivalent.

Note: Exemptions can be granted on a case by case basis. Please contact us for more information.

The above programme is recognised by UK Naric, and as such is recognisable throughout the world, and by local authorities in Cyprus i.e. KYSATS. It offers Cypriot students the opportunity to apply for a government subsidy of up to 3417 Euros.

Learn more about this course by visiting the UWL website.

 Download Programme Leaflet
 Why UWL?

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Nicosia 1308, Cyprus


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