BA (Hons)
Business Studies with Marketing

(3 Years)

Course Objectives

The aims of this programme are to increase and refi ne the management and marketing skills of the students, most of whom will be in management posts already. Superior management is the product of certain attitudes, knowledge, and skills that are combined in unique persons to secure an organisation’s survival, growth, fi nancial returns and continuous adaptation to changing circumstances. The course is precisely concerned with identifying and helping produce such attitudes. Our lecturers are inspiring and continuously alert to changes in the business world. As fi rms in Cyprus and abroad face the many challenges of our time, there continues to be a need for increased numbers of general managers who have a holistic view of how successful organisations are structured and managed.

Teaching Methods

How you learn is almost as important as what you learn and it’s our job to make sure we give you all the information you need in as interesting and varied a way as possible. So there will be lectures, seminars, tutorials and workshops where you will listen and learn, discuss and gain hands-on experience.

Coursework

As you would expect, throughout your course there will be a healthy amount of coursework for you to complete and exams, group work and presentations so that we, and you, can see just how far you are progressing. And don’t forget, we are always available to give you a hand should you need one.

Aims

Our aim is to produce graduates with all the skills and abilities needed to fl ourish in the world of business marketing and management.

We hope you will leave us:

A confi dent and independent learner with sound underpinnings of business knowledge and behaviour;

An inspired decision maker, putting all your knowledge to use in reaching creative and effective solutions to complex business situations;

Someone who could make the most of postgraduate or professional study;

An effective team player but also someone able to work independently;

Someone who doesn’t see a job as the end of their studies but just the start of Continuous Professional Development and Lifelong Learning.

Recognition

The above programme is recognised by UK NARIC. It is also recognisable by KYSATS and thus qualifi es for subsidy by the Cyprus government of up to €3,417.

Commencement

All UWL programs commence only in September and January, subject to demand.

Facts and achievements

University of the Year for Student Experience and University of the Year for Teaching Qualityin The Times and Sunday Times Good University Guide 2023
Number 32 out of 121 universities nationwide in The Guardian University Guide 2024.
Ranked 1st in London, 3rd in England and 4th in the UK in the National Student Survey 2023*.
University of the Year for Social Inclusion in the Daily Mail University Guide 2024
Employability – Our career-focused courses will allow to immerse yourself in your chosen career before you even graduate.
Diversity – We have one of the most diverse student populations in the country.
*Average of all questions, excluding Specialists

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Year 1

1. Professional Skills for Business and Finance
2. Introduction to HRM
3. Researching Business Data
4. Business Accounting
5. Principles of Marketing
6. Information, Communications & Technology

Year 2

1. Business Economics
2. Enterprise and Business Development
3. Managing Business Operations
4. Business Ethics
5. Research Methods
6. Marketing and Brand Management

Year 3

1. Strategic Management
2. Global Marketing
3. International Business
4. Consumer Behaviour
5. Final Project (Dissertation)

Module Aims

Year 1

1. Professional Skills for Business and Finance

The material covered in this module will help you to become more critical, evaluative, self-aware, self-confi dent, skilled and capable in the use of information and resources. These are essential skills required for effective research and study in higher education. It will also help you to improve your ability to make sense of new information and improve your skills in questioning, data-gathering, reasoning, drawing valid conclusions and spotting bad arguments.

As with any other module on our degree course there will be regular participation and contact with your community of peers, contact sessions, active participation in class discussions, regular visits to the Blackboard site for module information guidance and support and completion of homework assignments for each weekly session.

2. Introduction to HRM

The module is designed to provide students with an introductory knowledge of human resource management and the approaches that can be taken to the management of human resources in a variety of business settings. This will be achieved by discussing the nature of human resource management. Functional aspects of managing people are selected to illustrate how contextual factors infl uence managerial behaviour. The major contexts considered are economic, legal and technical.

3. Researching Business Data

This module deals with the collection, analysis and interpretation of business data. One of the requirements of an effective manager is the ability to handle numerical information. The aim of the module is to help students make sense of numbers in order to arrive at meaningful conclusions and make informed decisions. You will be provided with a range of research and analytical methods for (i) gathering primary and published data (ii) summarising data (iii) measuring change and (iv) measuring association.

4. Business Accounting

Business Accounting consists of two broad basic areas – fi nancial accounting and management accounting. Financial accounting is concerned with recording the day to day activities of a business and producing periodic summaries. The module will involve producing fi nal accounts for an organisation and interpreting them. Management accounting is concerned with the supply of accounting information to internal management, thereby enabling management to plan and control its future business activities. At this foundation stage the module will involve areas such as cost classifi cation, break even analysis and preparing cash budgets.

5.Principles of Marketing

This module introduces you to the environment in which marketing operates and to marketing as both a business philosophy and a set of operational tools.

Most business organisations have a goal of making profi ts for their owners; marketers seek to help them to do this. Marketers believe the route to organisational success is through keeping customers happy and doing this more effectively than the competition.

The module aims to introduce students to this idea and show how marketers can do this by:

– designing and making products which customers want.
– informing customers of the products’ benefits
– selling the products in a convenient location.
– offering the products at a price which customers is prepared to pay and enable the organisation to fulfil its profi t objectives.

6. Information, Communications & Technology

Information is a valuable asset for any business and if collected, organised and used in an effi cient manner, it can give a business a competitive advantage. This module introduces information systems and technology which can assist businesses to achieve this. It also provides the opportunity to develop skills and knowledge in software applications commonly used in offi ce environments.

Year 2

1. Business Economics

Enables students to develop an understanding and awareness of the environment in which business operates, particularly from the economic perspective. It also encourages them to develop the ability to use a range of skills to diagnose and solve problems.

2. Enterprise and Business Development

This module provides an introduction to entrepreneurship, intrapreneurship and the enterprise culture both in the UK and in an international context. It defi nes and develops the personal and professional skills and abilities required for success in new venture creation through the development of a detailed business proposal with supporting operational and fi nancial planning for a business start-up.

The module develops analytical, planning, and presentation skills relating to personal and business development as follows:

1. You will identify and analyse potential opportunities for enterprise and innovation.
2. You will apply concepts drawn from different business disciplines to develop a cohesive Business Plan. This will extend your commercial awareness and deepen your understanding of the concepts underpinning business theory.
3. You will be introduced to the key features of work and career planning and management

3. Managing Business Operations

Every product or service you buy will probably have been created as a result of business operations. Managing Business Operations is about managing the processes that produce or deliver goods and services. This involves issues such as designing processes, making decisions about location, layout and capacity management, managing the supply chain, and managing quality. The emphasis will be on practical examples and case studies with assessments in groups and/ or individually in the form of presentation of research findings and a written final exam.

4. Business Ethics

This module critically examines current debates addressing the nature of enterprise and its role in society. The implications of creating and sustaining an ‘enterprise culture’ are identifi ed and examined, and diverse approaches to entrepreneurship appraised. Society relies on entrepreneurship for wealth creation but at the same time increasingly expects the entrepreneurial venture to be accountable for its actions. The implications of this trend are examined for both the individual and for the different forms of organisation.

Contemporary concerns relating to the need for effective corporate citizenship and governance structures are addressed and discussed, together with the causes of emerging calls for improved corporate accountability. These issues are examined in the specific context of the nature and purpose of wealth creation, and the contemporary environment created by an enterprise culture and the enterprise economy.

5. Research Methods

This module will give students the research tools that will enable them to produce a project that draws on their analytical, research and presentation skills and the knowledge developed during their courses. Students will be expected to demonstrate synthesis of knowledge and skills developed throughout the entire programme.

6. Marketing and Brand Management

On this module you will explore issues such as designing processes, making decisions about location, layout and capacity management, managing the supply chain, and managing quality. In particular, you will focus on practical examples and case studies. This will involve assessments in groups and/or individually in which you will present your research findings, before a final written exam.

Year 3

1. Strategic Management

The purpose of the module is to build on the concepts and approaches to business policy developed at Level 5. The integrated nature of strategic management decisions will be emphasised and case studies will be used to show how strategic management applies to a range of business and not-for-profi t organisations. The emphasis will be on strategic options, evaluation and choice and on the implementation issues in strategy. Students will be encouraged to develop analytical skills, creative thinking and ability to present conclusions based on critical evaluation of information.

2. Global Marketing

This module adopts a strategic approach to the study of marketing and communications its role, for organisations and for consumers in a dynamic global context. We build on marketing and business knowledge that you already have, or that you have gained in earlier modules, to equip you to apply different global marketing theories to develop better business decisions in the global arena, but with a greater focus on the strategic perspective. It builds an understanding of the global trading environment, differences in buyer/consumer behaviour and how global marketing analysis, strategies, and programmes can be developed, organised and implemented. Probably the greatest marketing challenges that global companies face today are securing market success and revenues in very turbulent global economic times. Global companies need to work rigorously at understanding customer needs and cultures in various world markets. A global company needs to manage its global brand more smartly in traditional markets and also has to be considering future positions in the new emerging markets. These issues and opportunities are discussed in this module.

3. International Business

This module critically examines the major issues faced by companies engaged in identifying and developing their overseas operations. The study of International Business straddles a variety of different disciplines, and this module deals with the problems of international operations from the perspective of economics and politics as well as the functional disciplines of fi nance, marketing, human resource management and operations management. Most importantly, it seeks to show how the international economic and political environment serves to act as a very powerful infl uence over how company policies are set

4. Consumer Behaviour

This module examines in more detail concepts and theories about why consumers behave the way they do and how marketers can use this information to improve organisational effectiveness. It also considers questions about consumption in a world of fi nite resources. Most business organisations have a goal of making profi ts for their owners and marketers aim to help them do this. Marketers believe the route to organisational success is through the satisfaction of the customers.

5. Final Project (Dissertation)

This module aims to provide you with the knowledge and skills that are required to carry out a piece of research on a topic that you have chosen, where you decide (with some guidance) on the methodology and approach. In so doing you will take signifi cant strides on the path to becoming an independent learner, and feel able to tackle other research tasks, with minimal supervision. You will also discuss and evaluate a range of research methods and approaches. The research proposal that you submit at the end of this module will form the starting point of your fi nal year project–see Final Project (dissertation) at Level 6.

Assessment

Year 1

Professional Skills for Business & Finance
E-Portfolio 50%
Essay 50%

Introduction to HRM
Individual report 50%
Individual report 50%

Researching Business Data
Presentation 10%
Report on presentations 30%
Exam 60%

Business Accounting
Course work 30%
Refl ective Learning Portfolio 10%
Exam 60%

Principles of Marketing
Presentation: 10 min
Refl ective Learning Portfolio: 500 words 20%
Group marketing project: Presentation: 15 minutes
Report: 1500 words 40%
Individual report 1500 words 40%

Information, Communications & Technology (ICT)
In-class practical test 30%
Group Presentation 10%
Final exam 60%

Year 2

Business Economics
In-Class Test 50%
Presentation + Summary 50%

Enterprise and Business Development
Presentation 30%
Report 70%

Managing Business Operations
In-Class Test 40%
Case Study 60%

Business Ethics
Case study 30%
Exam 70%

Research Methods
Individual Presentation 30%
Research Project Proposal 70%

Marketing and Brand Management
Report 100%

Year 3

Strategic Management
Report 100%

Global Marketing
Report 100%

International Business
Individual Report 100%

Consumer Behaviour
Group presentation 50%
Report 50%

Final Project (Dissertation)
Final Project (Dissertation) 100%

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BA (Hons)
Business Studies with Marketing

(3 Years)

Course Objectives

Teaching Methods

Coursework

Aims

Recognition

Commencement

Facts and achievements

Admission Requirements

Duration

Accreditation

Apply

Brochure

Contact

Year 1

Year 2

Year 3

Module Aims

Year 1

Year 2

Year 3

Assessment

Year 1

Year 2

Year 3

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Nicosia Campus

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Limassol Campus

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BA (Hons) Business Studies with Marketing

(3 Years)

Course Objectives

Teaching Methods

Coursework

Aims

Recognition

Commencement

Facts and achievements

Admission Requirements

Duration

Accreditation

Apply

Brochure

Contact

Get in touch

Nicosia Campus

Get in touch

Limassol Campus

Follow us

BA (Hons)
Business Studies with Marketing